Time Magazine“If Google
is the Web’s reference library, Technorati is becoming its coffee house.”
Welcome to Technorati
Technorati was founded to help bloggers succeed by collecting, highlighting, and distributing the global online conversation. Founded as the first blog search engine, Technorati has expanded to a full service media company providing services to the blogs and social media sites and connecting them with advertisers who want to join the conversation, and whose online properties introduce blog content to millions of consumers.
Technorati.com
The leading blog search engine, Technorati.com indexes millions of blog posts in real time and surfaces them in seconds. The site has become the definitive source for the top stories, opinions, photos and videos emerging across news, entertainment, technology, lifestyle, sports, politics and business. Technorati.com tracks not only the authority and influence of blogs, but also the most comprehensive and current index of who and what is most popular in the Blogosphere.
BlogCritics.org
Audiences rely on Blogcritics.org — the famously "sinister cabal" of more than 2,500 writers who publish more than 250 original articles each week — for the latest news, opinions, and reviews on music, books, film, TV, popular culture, technology, and politics. Blogcritics.org is a filtered microcosm of the Blogosphere, and a full service news and reviews source, covering all aspects of contemporary culture and society. Other properties under the Blogcritics umbrella include Glosslip.com (link) and Desicritics.com (link). Blogcritics was acquired by Technorati Media in August 2008.
Technorati Media
Technorati Media is an advertising network of blogs and social media sites that places brands the center of the global online conversation, delivering reach to influential bloggers and consumers with innovative and engaging programs. Technorati has the leading blog search engine, which generates the most comprehensive information on the Blogosphere. This data, combined with robust indexing technology, forms the basis of an ad targeting platform that connects brands with the most relevant content and audiences, enables the creation of custom and micro channels, and delivers valuable insights on the trends that emerged in and around each campaign.
TechnoratiEngage
Technorati Engage, a self-service advertising network of blogs and social media sites, is currently running as a private alpha and launching in November 2008 as a public beta. The launch of Technorati Engage adds a solution that helps bloggers at all levels make money, while at the same time creating an effective and safe vehicle for brand advertisers. Blog and social media sites are evaluated against Technorati’s content quality standards before they are accepted, and access will be given only to qualified advertisers. Technorati Engage is powered by the AdEngage platform.
AdEngage
AdEngage is an online advertising network and platform that displays more than 12 billion ads on more than 4,000 websites each month. AdEngage was founded by the publisher of an independent site, who was frustrated with other ad serving companies, expressly for publishers of independent sites. Ease of use for both advertisers and publishers, dependability, and the accessibility of the AdEngage service team has contributed to their excellent reputation with publishers. AdEngage was founded in May 2004 and has grown rapidly each year. Acquired by Technorati in October 2008, the company will continue to operate as a standalone entity and grow its existing self-serve advertising network.